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Page last modified 11:20, 13 Apr 2012 by JOHNSTON_Eleanor
Advertising and Brand ManagementFrom $1Table of contentsFinding resourcesArticlesThe Library has a range of online services that will enable you to locate journals, reports and newspaper articles on a chosen topic. A full list is available on our e-resources page Particularly relevant services for your subject include: ArtFulltext indexes articles in the Arts generally, many of which are full text Design and Applied Artsindexes articles only, there is no full text. A "check for it" icon will automatically run a search for you to tell you whether there is an electronic or print copy available in our stock. Ebsco Business Source Premier This indexes and provides full text of articles from business magazines. Google Scholar indexes the full text of scholarly literature across an array of publishing formats and disciplines. Because most of Google Scholar's search results link directly to commercial journal articles, you may find that you will only be able to access a brief summary of the articles topics. If you cannot access the article check to see if the University has a subscription to the journal by going to our e journals listing Lexis Nexis Provides full text of newspapers Mad.co.uk Provides full text articles, reports and trends in design, marketing and advertising including articles from Creative Review, Design Week, Marketing Week, In Store and Data Strategy. You will need to register from the Library Link provided the first time you use it to obtain your username and password. Mediatel Provides market intelligence and statistical analysis on the media industry Mintel Provides market research reports and company information WARC Contains full text case studies, reports, statistics etc Web of Knowledge An index to articles covering all disciplines. Electronic journals by titleIf you know the title of a journal or magazine use the electronic journals list to find out if you can view the full text of the journal online. For a list of the periodicals in your area visit the following link: Print journalsStaffordshire University has a wide range of advertising and brand management journals available at the Nelson Library in Stoke. For a list of the periodicals in your area visit the following link: Electronic booksYou can access electronic books using the e-books link from the library web pages. You will find e-books by using the resources listed below. Blackwell Reference Online A full text reference collection covering Art, Media Studies, Cultural Studies, History, Literature and Sociology DawsonERA - full text books Oxford Reference Online Here you will find a wealth of facts, figures, definitions, and translations from 175+ Oxford reference titles, many of which are in-depth, scholarly articles from titles in the acclaimed Oxford Companions series, plus all 20,000 quotations from the Oxford Dictionary of Quotations. Printed booksYou can use the library catalogue to search for specific titles or books by an author. You can also search by author, title or general keywords. There is a link to the library catalogue and more information about borrowing books and using other library services at the LibraryYou can look for books on the shelves in your subject area. DVDs and other mediaDon't forget that we have a collection of DVDs on Level 1 of the Library that you may find useful. They are arranged in class mark order so you can either search on our catalogue or browse the collection. It is possible to do a keyword search on our catalogue and use the Limit by box to refine your results by your chosen format. Be careful when using this facility as if your search is too specific you will not get any results. BoB (Box of Broadcasts) - This TV scheduling service allows you to record, retrieve and stream TV and radio programmes, in a similar way to BBC's iPlayer. BoB stores recorded TV and Radio programmes in an archive indefinitely for all users to enjoy. Users can record programmes, watch programmes from the archive, create clips, compile their favourite shows into playlists and share these with others. Useful websitesA good starting point for quality assured websites can be found at the following link: http://www.intute.ac.uk/creativearts/ Study Skills now have a wiki - they can help you to adapt and develop the transferable skills needed for successful graduation and future employability http://studyskills.wiki.staffs.ac.uk/ If you find any quality websites that you would like to share please post the address and reasons why you found it useful in the comments box at the bottom of this page. Referencing and bibliographiesRefZone - Helping you to Reference RefWorks Usernames and passwordsMost online resources use your University Username and Password to authorise access. On campus you will be recognised automatically when you logon to a PC. You should only be asked to login when you are off campus. To do this you will need the details of your student Username and Password: *Username = First part of your University email address i.e. 2 letters & 6 numbers Note: When using some online resources, you may be asked to enter the details of your University ATHENS account - this is the same username and password as your University logon details above. Off-campus students and distance learnersOff Campus services include UK Postal Loans of Library Books, the Document Delivery Service for materials not available at Staffordshire University and access to other UK Libraries. Subject help and adviceFor subject resource support, finding information, advice on using the online resources, reference styles and queries regarding the Library and IT services, please contact your Subject Librarian:
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